02 Mar etouches Announces Acquisition of Loopd, Leading Onsite Data-Driven Technology
etouches, a top global provider of cloud event management software, today announces the acquisition of Loopd, an enterprise SaaS start-up that enhances attendee experience through data-driven technology. This acquisition complements etouches recent pivot to a data-driven approach to enhancing clients’ event success and further positions etouches as a full enterprise solution.
Loopd’s innovative and subscription-based platform offers event planners and marketers the intelligence to help them build more effective strategies through a combination of onsite technology and an analytics engine. Offering the event industry’s only bi-directional CRM solution, Loopd is unique in enabling the exchange of content and contact information passively and actively. The product has three components:
Exclusive bi-directional wearable smart badges
Powerful mobile event apps for iOS and Android
Dashboard-enabled in-browser analytics engine
The award-winning Loopd differentiates itself by focusing on the user experience and design, helping to drive engagement further at events. The product’s flexibility makes it easy to configure the onsite set-up of data collection, session tracking, or contact and content exchanges. The solution will be integrated over the next few months into etouches existing platform and event performance solution, offering clients the most robust product on the market for event engagement and benchmarking.