Loopd (Acquired by eTouches)

Loopd is the emerging leader in relational analytics that measure proximity-based human interactions and engagement for corporate events. Marketers can leverage real-time metrics to drive their product, partner, and customer strategies. Loopd is the industry’s only bi-directional solution that enables attendees to exchange contact information, collect marketing materials and passively check-in to speaker sessions. Using physical analytics marketers are able to have a more sophisticated understanding of their most valuable business relationships.

Corporate event analytics

Headquarters: San Francisco
Founders: Brian Friedman, Allen Houng
Website: loopd.com