Loopd Inc., the emerging global leader in relational analytics of proximity-based human interactions and engagement at corporate events, has closed a $1.5 million bridge round.
Following its initial seed round last Fall, Loopd has raised a total of $2.6 million from key East Coast, West Coast and international angel and seed fund investors. Leading the current round are Salesforce CEO and founder Marc Benioff; venture capitalist Tim Draper; and Taiwan-based Mesh Ventures.
With its new round of investment, Loopd plans to focus on building a more cost-effective, feature-rich relational analytics system; growing a world-class, high-velocity sales initiative; enhancing its operational capabilities; and exploring new market opportunities.
During the next year, the Loopd team plans to power 20 Fortune 2000 corporate conferences with its wearables-based connected hardware solution and 40 high-quality events with its app-based software solution.
At events, corporate marketers can generate real-time physical (also known as “off-line”) analytics from an active network of smart badges and apps. By employing its patent-pending bi-directional hardware and software solutions, Loopd enables attendees to exchange contact information on a face-to-face basis, collect marketing materials instantaneously, and check-in to speaker sessions passively. By tracking this information, corporate marketers can create actionable analytics to drive product development, partnerships, and customer acquisition strategies.
In the future, Loopd’s technology could become the leading “off-line” analytics provider beyond events in operationally oriented industries, including health, manufacturing, supply chain and retail. It also could play a central role in humanitarian relief operations in the developing world and in the deployment of military ground troops.
“Loopd bridges the gap between physical and virtual connections, melting the distinctions between ‘wearable technology’, real-world connections and social networks,” said Brian Friedman, CEO and co-founder. “The possible use cases for Loopd are boundless, from helping healthcare workers glean details about patients instantly, to facilitating military ground troop communication, to turning handshakes into information swaps.”
Loopd launched at the major interactive tradeshow South by Southwest 2015 by partnering with 13 exhibitors to power the official SXSW scavenger hunt. This demonstrated how to share content, and analyze Loopd’s overall event value. More recently Loopd provided analytics, smart badges, and mobile event apps for BoxDev 2015, the annual developer conference for content collaboration, in San Francisco and for Xerocon 2015, a conference for leaders in cloud accounting, in Denver in June.
During the past 12 months, Loopd has built the world’s first analytics platform for the real world; complimentary iOS and Android apps; and a smart badge leveraging its proprietary bi-directional beacon protocols. At a series of global startup competitions, Loopd won the 2015 Wearable Tech Product of the Year (Wearable Tech World), was selected as a top 8 finalist for “smart data and enterprise” at SXSW Accelerator, and was selected as a top 4 finalist for “Internet of Things data analytics” at CeBit CODE_N awards.